2015 has been an incredible year for Supply Clinic. One year ago today, we were in the process of converting an idea into a website. If you visited supplyclinic.com then, you would have seen something resembling this:
Blog
Thoughts from the Supply Clinic team and guest writers
December 03, 2015
Supply Clinic has found a unique niche in the dental supply marketplace; we’ve made ourselves accessible to global dental supply and instrument manufacturers. Many high-end dental manufacturers are itching to gain access to the American market, and in many cases we are providing them with the platform to do just that.
We have none other than my friend Dr. Konstantin Gromov to thank for first leading us down this path. Konstantin has the uncanny ability to make connections, both didactically and strategically. After all, he was dual trained in Periodontics and Prosthodontics at the University of Pennsylvania – his profound interdisciplinary knowledge base allows him to treat the most complex of cases.
October 26, 2015
Many of us in the world of marketing, particularly B2B marketing, hear some variation of the same question all the time. “How many touches before you make a sale?” The question yields vastly different answers, the only accurate one of which is “It depends.” Which is not necessarily helpful.
September 24, 2015
I need to start by admitting that I have absolutely no background in design, graphic or otherwise. Pretty much the extent of my design experience is knowing that the golden ratio is something close to 1.62:1, and nobody’s really used that since Da Vinci. But I’m also reasonably sure you’ve never served in the United States congress, and that hasn’t stopped you from complaining to me that you could obviously do it better.
September 10, 2015
Search is a wonderful thing. I can find anything I want, as long as I have fifteen seconds to spare and a connection to Google. But it gets a bit trickier when I’m trying to find something on pretty much any other website, and especially when shopping online.
Most shopping sites have some sort of search and ranking functionality. Many of them are really bad. It’s really not the fault of the development team: search engines are a distinct breed of animal, and require a different toolbox to properly set up and maintain. Google tweaks its algorithm on a near-daily basis, but no other company on this planet is able to sink in the resources Google does for search optimization.